Geras Healthcare Productions is the recent recipient of three prestigious New York Rx Club ‘Awards of Excellence’ The Rx Club annual international competition and show honors work in print, electronic media, and video in the service of healthcare. Geras Healthhcare Productions received ‘Awards of Excellence’ in the print category for three paintings which were developed jointly for Genentech, U.S. and Novartis, Switzerland, for the Lucentis pre-launch campaign. The paintings depict the appearance of severe wet age-related macular degeneration, the role of VEGF in the development of wet AMD, and the mode of action of the drug Lucentis in the treatment of wet AMD. The paintings were exhibited at the 20th Annual Exhibit of Medical Graphics held at the Metropolitan Pavilion in New York City.
Healthcare Productions also created and produced both the Lucentis pre-launch and launch videos used in the world-wide marketing of Lucentis. The videos, combining both live action and high end 3D animation, have received widespread international attention.